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Service Overview

Custom Software Development

Custom software development for businesses that have outgrown off-the-shelf tools: web applications, internal tools, CRMs, dashboards, integrations, and business automation — built by senior engineers, owned by you.

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Built with

TypeScriptReactNext.jsNestJSPostgreSQLAWS
You own the IP
GitHub day one
Custom software we build

The right software for the way your business actually runs

When off-the-shelf SaaS forces you to change how you work — or when you've outgrown a stack of free tools held together with Zapier — we build the focused application that fits your real workflows. You own the code, the data, and the roadmap.

Compare custom software vs off-the-shelf software

Web Applications

Customer portals, booking and payment flows, and operations platforms in React, Next.js, and NestJS on PostgreSQL and AWS.

Mobile Applications

iOS and Android apps in React Native / Expo or native Swift — with the backend and admin tools to run them.

AI Software

AI agents, RAG over your data, voice AI, and AI workflows embedded in the software your team already uses.

Internal Business Software

Dashboards, CRMs, admin portals, and operations software shaped to your process — not a template you bend around.

SaaS Platforms

Multi-tenant products with Stripe billing, roles and permissions, analytics, and audit logs from day one.

Integrations & APIs

Stripe, Twilio, OpenAI, Google, Shopify, QuickBooks, AWS — connected through REST, GraphQL, and webhooks built for the people using them.

Legacy Modernization

Strangler-fig rebuilds that replace old systems incrementally — no big-bang cutover.

Fractional CTO & Consulting

Architecture, code reviews, hiring help, and roadmap support — light or hands-on.

Who we build for

Built for teams stuck between options

The signals we look for, the painful realities we hear, and the way we typically resolve them.

01

Small businesses replacing spreadsheets

Pain

You're running the business through Excel, paper forms, and a tangle of free SaaS tools — and your team re-enters the same data three times a day.

Solution

We build the focused web app or admin portal that consolidates leads, jobs, schedules, and invoicing into one place your team actually wants to use.

02

Legacy systems that can't keep up

Pain

Software your team built years ago now blocks every new initiative — and a full rewrite feels like betting the company.

Solution

We modernize incrementally, strangler-fig style, so the old system keeps running while we replace it piece by piece — no big-bang cutover.

03

Internal tooling for non-engineering teams

Pain

Operations, support, sales, or finance are blocked by missing tools and engineering can never get to it.

Solution

We ship the dashboards, admin portals, automation scripts, and integrations that remove the bottleneck — and free your engineers to focus on the product.

04

Fractional engineering leadership

Pain

You don't have a technical co-founder, your last CTO left, or you need senior eyes on architecture but can't justify a full-time exec yet.

Solution

We provide hands-on architecture, code reviews, hiring help, and roadmap support — engaged enough to be useful, lightweight enough to not burn the runway.

Why choose us

Built for ownership, scalability, and the long haul

Software you own, built for the way your business actually works.

Tailored Fit

Software designed for your workflows — not a generic tool you have to bend around.

Ownership & Control

Full IP rights, your GitHub org, and a roadmap you control — never locked in.

Future-proof Design

Modular and extensible architecture so the system adapts as your business changes.

Technology stack

Opinionated, but not married to a stack

We default to a tight set of tools we trust in production, and pick the right one for each layer.

Frontend

01
TypeScriptReactNext.js

Backend

02
Node.jsNestJSPythonGo

Mobile

03
React NativeExpoSwift

Data

04
PostgreSQLRedispgvector

AI

05
Anthropic ClaudeOpenAIRAG

Integrations

06
StripeTwilioGoogle APIsShopifyAWS

Tooling

07
DockerGitHub Actions
Recent work

Selected engagements

A few projects where we've shipped this kind of work — problem, stack, and outcome at a glance.

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Featured

Refuge Memorial

Problem

An insurance sales organization was running agent onboarding, payments, ad campaigns, and reporting across a brittle Monday.com + n8n stack.

Outcome

One purpose-built operations platform: self-serve signup with admin approval, Stripe payments that auto-provision ad campaigns, weekly performance reporting, and five-role access control with a full audit trail.

Next.jsNestJSPostgreSQLStripeBullMQ

Corner to Corner Cleaning Solutions

Operators were tracking leads, contacts, and bookings in spreadsheets — every new lead meant manual data entry across three places.

Outcome: Site form submissions flow into a custom admin portal where the team manages every inquiry end-to-end.

Next.jsNestJSPostgresRailwayAdmin Portal

Big Al's Food Truck

An SEO-soft site was losing the team to faster competitors, and updating menu items meant a phone call to a developer.

Outcome: Fast SEO-optimized React site with conversion tracking, leads in a CRM, and a CMS the team uses without engineering help.

ReactSEOGoogle AnalyticsCMSCRM

Lavish Suds

A generic WordPress site couldn't outrank local competitors on the high-intent detailing keywords that drive bookings.

Outcome: A fast React rebuild that ranks ahead of local competitors and drives a steady stream of booking leads.

ReactSEOGoogle AnalyticsLead Gen

Blushing Bee

A growing Shopify store had outgrown theme customization and needed a faster storefront plus one place to manage operations.

Outcome: A headless storefront paired with a bespoke Shopify app that gives the team one dashboard for orders, products, customers, and contact submissions.

Next.jsNestJSShopifyHeadlessAdmin Dashboard
FAQ

Questions before we start building?

What teams typically ask before kicking off an engagement.

Still unsure what you need?

Book a 30-minute technical discovery call. We'll help you clarify scope and the right next step.

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Ready to build?

No pressure. We'll help you clarify scope, budget, and the best technical path forward.

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